The aim of the course is to increase the students’ international marketing skills and capabilities of sales management in an international business environment. The aim is also to provide students with understanding and know-how towards the increasing requirements of responsible and sustainable marketing.

As learning outcomes the student will achieve an insight into the international marketing strategy and its implementation in foreign markets, especially with focus on the internationalization of SMEs. The student also understands the complexity of international marketing communication as well as the cultural aspects of the customer’s behaviour both in B-to-B and B-to-C –markets. The student knows the methods in international sales management and can apply them in his/her work.